Why a ₹2 Crore/Month Shoe Brand Founder Quit to Be an Engineer? Lessons for Founders & Engineers (2026)

Imagine leaving behind a thriving business that brings in a whopping ₹2 crore every month, and choosing instead to become an employee at a startup. That's the intriguing story of an IIT Kanpur graduate, as shared by Pranshi Chaturvedi, founder and CEO of Bellish Group.

Chaturvedi's X post reveals a journey that challenges conventional wisdom. Despite achieving remarkable success with his D2C shoe brand, the IITian decided to walk away from entrepreneurship. But here's where it gets controversial... he did so because he was dissatisfied with the operations of his manufacturers in Surat.

"He scaled his brand to ₹2 crore in monthly sales, but left it all behind," Chaturvedi wrote. "He's now a Lead Engineer at a Gurgaon-based startup with Series A funding."

And this is the part most people miss: it wasn't about money or a lack of business acumen. The IITian simply got tired of dealing with supply issues and the challenges of working with manufacturers. He wanted to apply his engineering mind to a different arena.

Internet users were quick to react, with many expressing surprise at such a bold move. Some even suggested that walking away from success takes more courage than building it in the first place.

"The labour-intensive sector is notoriously unorganized," wrote one user, highlighting the challenges of manufacturing. Another user, Gaurav Sharma, added, "Manufacturing is not a walk in the park. It's dealing with labor issues, supplier pressures, and client negotiations. It's a high-pressure environment that requires discipline and resilience."

So, what do you think? Is it courageous to walk away from a successful business to pursue a different path? Or is it a risky move that could be seen as a step backwards? Weigh in with your thoughts in the comments below!

Why a ₹2 Crore/Month Shoe Brand Founder Quit to Be an Engineer? Lessons for Founders & Engineers (2026)

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