Costco's newest venture into the world of spirits has sparked a frenzy among its loyal customers. The retail giant has released a limited-edition bourbon, aptly named 'I Got That Dog In Me', which pays homage to its iconic Food Court hot dog. This unique collaboration between Costco and Rare Character, a specialty whiskey brand, has quickly become a sought-after item, with some stores selling out within days. But what makes this bourbon so special, and is it worth the hefty price tag?
A Unique Collaboration
The 'I Got That Dog In Me' bourbon is a 750-milliliter bottle, priced at a staggering $86, and available for purchase one per Costco membership. This exclusive release is a testament to Costco's willingness to experiment and cater to its customers' diverse interests. By partnering with Rare Character, Costco has tapped into the growing market for specialty whiskeys, creating a product that combines the brand's familiarity with the allure of a limited-edition release.
A Tasty Treat
The bourbon itself is a 126-proof Kentucky straight bourbon whiskey, offering a robust and flavorful experience. Customer reviews have been overwhelmingly positive, with many praising its complex notes of musty, leather, and marshmallow. One enthusiast, in particular, scored it an impressive 8/10, highlighting the bourbon's ability to deliver on its flavor profile. For those who haven't tried it yet, the label alone is a selling point, with the Rare Character design being a standout feature.
Regional Availability
Interestingly, the bourbon's availability seems to be limited to specific regions. Reddit users have reported finding the bourbon at Costco locations in Washington, D.C., suggesting that it might be a special release for that area. However, for fans of Costco's Kirkland whiskey, it's worth noting that this new bourbon could be a welcome addition to their collection. The limited-edition nature of the product adds a layer of exclusivity, making it a desirable item for collectors and whiskey enthusiasts alike.
A Worthwhile Investment?
While the price of $86 might seem steep, it's essential to consider the quality and uniqueness of the product. For those who appreciate the craftsmanship of aged spirits and the novelty of limited-edition releases, this bourbon could be a worthwhile investment. The fact that it's selling out quickly further emphasizes its desirability and the potential for it to become a sought-after collectible.
In conclusion, Costco's 'I Got That Dog In Me' bourbon is a fascinating example of how a retailer can create a unique and desirable product by combining its brand with a specialty brand. The positive reception from customers and the limited-edition nature of the release make it an intriguing choice for those looking to add a special whiskey to their collection. However, it's a decision that should be made with a clear understanding of the product's exclusivity and the potential for its value to appreciate over time.
